Frequently Asked Question

Distribution vs Promotion
Last Updated 4 years ago

What is the difference between DISTRIBUTION and PROMOTION?

People usually hit us up asking for a promotion. When indeed 90% of the time they are looking for distribution.

While promotion is part of our distribution process, we want you to understand the difference to help you use the right terms.

When you say promotion, we automatically think that you want us to talk about your work on our social media channels, radio, and others. But after working with a lot of artists from Nigeria and other West African countries, we found out that they see it as a promotion.

Distribution, on the other hand, is when you want us to put your content on iTunes, Spotify, and others. Our promotion site is  and our distribution site is

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